About TheHomeMag®
TheHomeMag® story began in 2002 as a direct-mailed local home improvement resource to 100,000 residents in Lee County FL. Today, we are America’s largest home improvement targeted direct mail product [magazine, envelope, or other], mailing to 9,000,000 homes annually in 29 states.
Our Miami magazine launched in 2007. Being a direct mail source, our inspiring messages of home improvement presently generates over 1 million nationwide leads for our advertising clients. Our Miami office directly mails our magazine to 170,000 homes throughout Miami-Dade county
Today, TheHomeMag is a collection of 62 corporate, franchise, and affiliate owned publications delivering in 115 mailing zones more than 160,000,000 magazines and inserts annually, all producing and leading their local edition of TheHomeMag with the same brand-nurtured Service Mission:
"We wake up with the mindset to Clear the Path to Make it Easy for our talented advertisers to do business with us, our valued homeowners to make the decision, our creative suppliers to bring our magazine to mailboxes, and the other 240 committed homemaggers that hit the pillow that night knowing they did."
History
The home improvement sector is still forecasted for another record-breaking year of solid growth and prosperity, likely eclipsing the $420B mark in total home improvement spending with a projection of reaching $500B in total home improvement spending by the end of 2023, with more than 60% coming from Professional Services.
Better advertising is more important than ever in connecting homeowners to local service and product providers. TheHomeMag cuts through the clutter and goes directly into the hands of buying customers for all of our clients every month.
Our reason for success is simple - the right message to the right audience wrapped in a beautiful magazine delivered timely and accurately creates leads, trust, and repeat clients. Since 2002, the formula of creating those ads, selecting that audience, and gaining more clients remains the core competencies of TheHomeMag community of magazines.
TheHomeMag History
2002 TheHomeMag is born: inaugural Issue of TheHomeMag, then titled The Home Improver, landed in the mailboxes of the top 100,000 homes in Lee & Collier counties in southwest Florida.
2004 Second magazine opens: opened first Affiliate and second TheHomeMag magazine in Ventura CA.
2004 – 2006 Four more magazines: produced four (4) more partner/Affiliate magazines in CA and FL.
2007 First Franchise location: Las Vegas, NV signed in February and mailed in May.
2007 – 2010 Eighteen Franchises launch: launched an additional eighteen (18) Franchise magazines throughout the U.S.
2011 Corporate Expansion increases: expanded our growth plans to include Corporate-owned and operated magazines.
2011 – 2014 Eleven more magazines launch: changing the franchising business’ name from THM Franchising to THM Management signified our shift toward launching both franchise location and corporately-owned and operated magazine. We opened five (5) more Corporate-owned magazines as well as five (5) additional Franchise locations plus one (1) more Affiliate in these 3 years. TheHomeMag® magazine count at the end of 2014 was thirty-six (36) magazine titles in fifteen (15) states. Our thirty-six (36) magazines published and direct-mailed 5.3M magazines each month for our nearly 4,000 then-current customers.
2015 Expansion includes HomeIMPROVED: thirty (30) Franchise magazines, six (6) Affiliate magazines, and ten (10) Corporately-owned magazines for a total of 46 U.S. locations in 21 states. Our total monthly footprint was 6.6M TheHomeMag magazines mailed every month for nearly 80M magazines annually.
2016 Entering our 26th State: with an additional four (4) new magazine launches by May plus another two (2) in the second half of 2016, we published over 90M magazines annually between our flagship magazine, TheHomeMag, and our mid-cycle exclusive magazine, HomeIMPROVED.
2017 - 2020 More Franchise Expansion: finished 2018 with 56 active publishing magazines and another 3 in Spring 2019, bringing us to 59 magazine locations in 27 states mailing nearly 105 million magazines plus another 40 million Bookmarks, PopOuts, and DML cards.
2021 The frenzy surrounding home improvement has never been in greater demand and TheHomeMag continues to deliver. 62 U.S. Markets with 115 mailing zones in 29 States mailing more than 107 million magazines in 2021 - plus another 60 million Bookmarks, PopOuts, and DML cards.